Live · Case study
Scotland's dropped kerb specialists: permit, install and reinstate at a fixed price, built by a landscaper who picked the niche where customers arrive ready to buy, and was earning from it within two weeks.
Founder: Dougie Harrold, mentored by Summone
Visit kerbco.co.uk ↗
Earning within two weeks of launch, and now generating so many leads that Dougie has hired someone just to keep up with them.
The challenge
Dougie runs Maybury Landscaping across Edinburgh, Fife and central Scotland. Landscaping is a crowded trade: every job is a custom quote against a pack of general contractors, and the customer usually picks on price. Working with us, the question became: where in his market do customers arrive with a specific, urgent problem and money already set aside?
Dropped kerbs are that niche. A homeowner who wants a driveway needs a council-approved vehicle crossing, which means a Section 184 permit, NRSWA-accredited crews and footway reinstatement to council spec. Most homeowners have no idea where to start, and most contractors treat it as a bolt-on rather than a service. Nobody owned it.
What we built
We mentored Dougie while he built Kerbco as a specialist brand on top of the accreditation and crews Maybury already had: one business that does nothing but vehicle crossings and the driveways behind them, presented the way a buyer actually needs it, one fixed price, permit included, end to end.
The site is built to win the niche: fixed prices published up front, a free site survey, the council paperwork handled for the customer, and structured data throughout so Kerbco shows up in local search and AI answers when someone asks who installs dropped kerbs in Scotland. What Kerbco offers:
How we did it
Instead of competing as one more landscaper, we helped Dougie carve out the highest-intent slice of his own market: a legally required, permit-gated job that homeowners cannot do themselves and few contractors specialise in.
Dougie built Kerbco with us mentoring him through the strategy, positioning and build, the same way we work with every founder: he owns the business and the workflow behind it, not an invoice for an agency site.
Local SEO and AEO from day one: service and pricing structured data on every page, so Kerbco surfaces in Google and in AI answers for dropped kerbs across its patch.
Highlights
The Section 184 council application is the part homeowners dread, so Kerbco leads with it: permit handled for you, or done as a standalone £350 service.
Kerbco was monetising within two weeks of launch, the fastest idea-to-revenue of any founder we have mentored. Fixed published pricing, a £2,495 standard kerb with a free site survey, in a trade where almost nobody publishes a price.
The lead flow is now heavy enough that Dougie has taken someone on just to handle the enquiries. The niche did not just work, it outgrew one person.
Where it's at
Strategy, training, automation, or a product built and shipped like this one. Start with a free 45-minute call.
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