“Earning within two weeks of launch, and now generating so many leads that Dougie has hired someone just to keep up with them.”
Kerbco →Founder: Dougie Harrold, mentored by Summone
Local SEO & AEO · Scotland
Rank on Google.Get cited by AI.
Customers find businesses differently now. They check Google Maps, and they ask ChatGPT and Perplexity for recommendations. We optimise your Google Business Profile for the local map pack and structure your website data so AI platforms cite you directly, not your competitor.
46% of searches are localGoogle + AI platform visibilityNo-obligation call
Why one is not enough
Google still matters. It is no longer the only front door.
Google processes billions of local searches a day, and your Map Pack ranking still drives most of your enquiries. But a growing share of people now ask an AI assistant for a recommendation instead of typing a search. Those platforms do not list ten results, they give one answer.
Most Scottish businesses have not structured their data for AI yet, which means an early mover advantage for the ones who do. We build one integrated search presence that covers both: the Map Pack today, and the AI citation tomorrow.
What we build
From the Map Pack to the AI answer.
01Google Business ProfileFull audit and optimisation of your listing so it is complete, accurate and working for local Map Pack visibility.
02Citations & directoriesConsistent business name, address and phone number across every Scottish directory and Chamber of Commerce listing.
03Reviews & reputationA steady stream of genuine reviews. Google uses quantity, quality and recency as a major ranking factor.
04Schema & structured dataMarkup that tells AI platforms exactly what your business does, where you are, and what you offer.
05AI-ready contentWebsite content and FAQ structures formatted so ChatGPT, Perplexity, Claude and Google AI Overviews can parse and cite them accurately.
06Monitoring & reportingMonthly reports on rankings and AI citations, so you know what is working and what to fix next.
Proof, not promises
Judge us on what we ship.
“We find your buyers, write the emails, and send the outreach. Enquiries land in your inbox. You do nothing.”
Leadhaus →Founder: Tahar Ali, mentored by Summone
“I had an idea and I just wanted to bring it to life. Summone supported me through the whole build, design, planning and testing. It was not just my idea, it was their support.”
TheCog.fit →Founder: Ali Khan, mentored by Summone
Questions
Asked and answered.
What is Local SEO?
The process of making your business visible when people search for services in your area. It covers your Google Business Profile, directory citations, reviews and location-specific content, and it determines which businesses appear in the Map Pack when someone searches "plumber near me" or "best restaurant in Glasgow".
What is Answer Engine Optimisation (AEO)?
Structuring your website and business data so AI platforms such as ChatGPT, Perplexity, Claude and Google AI Overviews can find, understand and recommend your business, rather than optimising purely for keyword rankings.
Do I need both Local SEO and AEO?
Yes. Google still drives most local discovery, but AI platforms are growing fast and give one definitive answer instead of a list. Businesses that cover both capture customers whichever way they search, and most Scottish businesses are not doing AEO yet.
How long before I see results?
Most businesses see measurable Google Business Profile improvements within 4 to 8 weeks, with significant Map Pack ranking gains over 3 to 6 months depending on competition. AEO improvements can land faster once structured data is in place, since AI platforms re-crawl continuously.
Can AI platforms actually recommend my business?
Yes, when your site has proper structured data, authoritative content and strong entity signals. We have seen this work across ChatGPT, Perplexity and Claude. Without the right structure, those platforms will cite a competitor instead.
Do you work outside Glasgow and Edinburgh?
Yes. We work with businesses across Scotland, from Aberdeen and Dundee to the Highlands, with strategies tailored to each area's search patterns and industries.
What does it cost?
Pricing depends on scope: it starts from around £500 a month for sole traders and small businesses, scaling up for growing businesses, with custom pricing for larger or multi-location organisations. The consultation is free and gives you a clear picture before you commit to anything.
Book your call
Let’s talk about your business.
A straight conversation with Steven. No pitch, no juniors, no handoffs. He will map where you are losing time, what it is worth, and what to do about it, before you spend a penny.
steven@summone.co.uk
Glasgow, working with UK businesses remotely and on-site