“Earning within two weeks of launch, and now generating so many leads that Dougie has hired someone just to keep up with them.”
Kerbco →Founder: Dougie Harrold, mentored by Summone
SEO Scotland · Local SEO & AEO
SEO in Scotland.Found on Google and by AI.
Scottish customers check Google Maps, and they now ask ChatGPT and Perplexity who to hire. We run your local SEO and structure your site so AI assistants name you, not the competitor down the road.
Fixed pricesGoogle Map Pack + AI answersFree consultation, no obligation
SEO for Scottish businesses
Google still sends the enquiries. AI is where the next ones come from.
Your Map Pack ranking still drives most local enquiries, so good SEO in Scotland starts with Google Business Profile, citations and reviews. Done properly, that is where the steady leads come from.
But a growing share of people now ask an AI assistant for one recommendation instead of scanning ten results. Most Scottish businesses have not structured their site for that yet. We cover both: the Map Pack today, and the AI answer alongside it.
We practise this on ourselves. In our own scan in July 2026, ChatGPT mentioned Summone in 11 of 12 test prompts. The same method is what we install for you.
What we build
From the Map Pack to the AI answer.
01Google Business ProfileFull audit and optimisation of your listing so it is complete, accurate and working for local Map Pack visibility.
02Citations & directoriesConsistent business name, address and phone number across every Scottish directory and Chamber of Commerce listing.
03Reviews & reputationA steady stream of genuine reviews. Google uses quantity, quality and recency as a major ranking factor.
04Schema & structured dataMarkup that tells AI platforms exactly what your business does, where you are, and what you offer.
05AI-ready contentWebsite content and FAQ structures formatted so ChatGPT, Perplexity, Claude and Google AI Overviews can parse and cite them accurately.
06Location pages that rankPages for each area you serve, written for how people in Glasgow, Edinburgh, Aberdeen, Dundee or Inverness actually search, not copy-pasted with the town name swapped.
07Monitoring & reportingMonthly reports on rankings and AI citations, so you know what is working and what to fix next.
Where we work
SEO across Scotland, not just the central belt.
We are based in Glasgow with a strong client base in Edinburgh, and we work with businesses from Aberdeen and Dundee to Inverness and the Highlands. Each area has its own search patterns and competitors, so each gets its own plan.
Start with a free check
See how AI sees your business before you spend anything.
Our free AI visibility score shows whether ChatGPT, Perplexity and Google AI can find and recommend you today. It takes a couple of minutes, and it tells us both where the quick wins are.
Proof, not promises
Judge us on what we ship.
“We find your buyers, write the emails, and send the outreach. Enquiries land in your inbox. You do nothing.”
Leadhaus →Founder: Tahar Ali, mentored by Summone
“I had an idea and I just wanted to bring it to life. Summone supported me through the whole build, design, planning and testing. It was not just my idea, it was their support.”
TheCog.fit →Founder: Ali Khan, mentored by Summone
Questions
Asked and answered.
What does SEO in Scotland actually involve?
For most Scottish businesses it means three things: a fully optimised Google Business Profile so you show in the Map Pack, consistent citations and reviews so Google trusts you, and location-specific website content so you rank for the areas you serve. We add AI answer optimisation on top, so you are recommended by ChatGPT and Perplexity as well as found on Google.
What is Local SEO?
The process of making your business visible when people search for services in your area. It covers your Google Business Profile, directory citations, reviews and location-specific content, and it determines which businesses appear in the Map Pack when someone searches "plumber near me" or "best restaurant in Glasgow".
What is Answer Engine Optimisation (AEO)?
Structuring your website and business data so AI platforms such as ChatGPT, Perplexity, Claude and Google AI Overviews can find, understand and recommend your business, rather than optimising purely for keyword rankings.
Do I need both Local SEO and AEO?
Yes. Google still drives most local discovery, but AI platforms are growing fast and give one definitive answer instead of a list. Businesses that cover both capture customers whichever way they search, and most Scottish businesses are not doing AEO yet.
How long before I see results?
Most businesses see measurable Google Business Profile improvements within 4 to 8 weeks, with significant Map Pack ranking gains over 3 to 6 months depending on competition. AEO improvements can land faster once structured data is in place, since AI platforms re-crawl continuously.
Can AI platforms actually recommend my business?
Yes, when your site has proper structured data, authoritative content and strong entity signals. We have seen this work across ChatGPT, Perplexity and Claude. Without the right structure, those platforms will cite a competitor instead.
Do you work outside Glasgow and Edinburgh?
Yes. We work with businesses across Scotland, from Aberdeen and Dundee to the Highlands, with strategies tailored to each area's search patterns and industries.
What does it cost?
Pricing depends on scope, from sole traders and small businesses up to larger or multi-location organisations. The consultation is free and gives you a clear picture before you commit to anything.
Book your call
Let’s talk about your business.
A straight conversation with Steven. No pitch, no juniors, no handoffs. He will map where you are losing time, what it is worth, and what to do about it, before you spend a penny.
steven@summone.co.uk
Glasgow, working with UK businesses remotely and on-site