One idea,195 countries.
A global cycling platform, in every language: buy, sell and rent bikes, join planning groups and organise events, built by a cyclist with Summone at his side from idea to launch.
A marketplace lives or dies on trust.
Ali is a cyclist. The idea came to him from inside the community: cyclists everywhere have bikes sat doing nothing that could be earning as rentals, gear to buy and sell, rides to plan and events to organise, and no single platform that does it all with real trust and protection built in. He had the idea and the drive to build it; what he did not have was the technical architecture, or the design and media skills to make it look like a platform people would hand their money to.
A marketplace lives or dies on trust. A good idea with an amateur-looking site does not get that trust, no matter how solid the underlying product is.
Supported through the whole journey.
We supported Ali through the whole journey: the planning, the platform architecture, the design, the build and the testing. Ali knew the cycling market; we brought the technical and design judgement, so the product could match the ambition behind it. Then we redesigned the site so it looks and feels like the professional, global platform it is.
The platform is far more than buying and selling. On TheCog.fit, cyclists can:
- Buy and sell bikes, parts and gear, with verified listings, buyer protection and encrypted payments
- Put idle bikes up for rent and earn from them, instead of leaving them sat doing nothing
- Join planning groups to plan rides together
- Organise and promote cycling events
- Use it anywhere: global from day one, working across every language
How we worked together.
Support through the whole journey
Planning, architecture, design, build and testing, we were at Ali's side for all of it. He understands the system he is running because he built it with us, not bought it from us.
Design and media he could not do himself
Ali had no design or media background. We rebuilt the site to look professional and credible, the kind of look a global marketplace needs to earn trust from strangers.
A real partnership, not a one-off project
This is not a project we delivered and left. We continue to work with Ali as a partner: SummLabs is building the promotional content and paid social, and we are now mentoring him through the iOS and Android apps.
More than a place to trade.
Buy and sell with trust built in
Verified listings, buyer protection and encrypted payments, presented the way a trustworthy marketplace should be, for bikes, parts and gear.
Idle bikes become income
The rental market lets cyclists put bikes that are sat doing nothing up for rent and earn from them, a marketplace on top of the marketplace.
Planning groups and events
Cyclists join planning groups and organise rides and events on the platform, so it is a community, not just a place to trade.
Global from day one
Not confined to the UK: the platform spans 195 countries and works across every language.
iOS and Android apps in build
Ali is building the mobile apps as we speak, with Summone mentoring him through it, the same way we supported the platform itself.
Promotion powered by SummLabs
SummLabs, our own AI marketing product, is taking on the paid social and promotional content to bring cyclists to the platform.
Live at thecog.fit: a global cycling platform for buying, selling and renting bikes, parts and gear, with planning groups and events, in every language.
Founder supported through planning, design, build and testing, not just handed a finished product, and now mentored through the iOS and Android app build.
Site designed for trust and credibility; promotion now underway via SummLabs.
I had an idea and I just wanted to bring it to life. Summone supported me through the whole build, design, planning and testing. It was not just my idea, it was their support.
From the browser to the back pocket.
Ali is building the iOS and Android apps now, with Summone mentoring him through it, and SummLabs is taking on the paid social to bring cyclists to the platform.