The AI consultant
A consultant looks at your business, finds where AI could help, and recommends what to do. The output is usually a report, a roadmap or a workshop. That is useful when the real question is a decision: is this worth doing, and where do we start?
The risk is the gap after the report. Someone still has to build it, train the team and fix it when it breaks. If nobody is named for that, the plan stalls.
The AI practitioner
A practitioner does the consultant's job and then keeps going. They build the workflow, set it up on your own accounts, train the people who use it and stay through the running-in period. They use the same tools every day in their own business, so their advice comes from use, not from reading.
How to tell which one you are talking to
1. What did you build last month, and who uses it now?
2. Whose accounts will the work run on?
3. Who fixes it if it breaks in week three?
4. What is the fixed price for the first piece of work?
A practitioner answers all four with names and numbers. For the full list of questions, see how to choose an AI consultant in Scotland.
Why we are both
Steven Summone spent over 25 years in FTSE 100 enterprise technology before founding Summone in Glasgow. We still advise, and every engagement starts with an audit. Then we build, on your own accounts, at a fixed price.
We mentored Dougie Harrold while he built Kerbco, a specialist dropped-kerb business. It was earning within two weeks of launch, and the leads now come in so fast he has hired someone to handle them. Read the case study.
We mentored Garry Lynch off browser site builders and onto an AI coding-agent workflow. He used it to build the new bear-media.com himself, and now sells website design to his own clients the same way. Read the case study.
See every example in our case studies, and what each step costs on our pricing guide.