Case study · Bear Media · West Lothian · Live

His shop window,his build.

A creative media studio in West Lothian whose founder now builds his own interactive multimedia website with an AI coding agent, no agency required.

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Founder: Garry Lynch, mentored by Summone
Status
Live
Our role
AI web-development workflow mentoring, AEO and SEO
What it is
Photography, video, drone and website studio
Where
West Lothian and Edinburgh
AI coding-agent workflowWeb design workflow mentoringGoogle Business Profile optimisationAEO and SEOFounder mentorship

Twenty years behind the camera, capped by a site builder.

Garry has spent over 20 years behind a camera. Bear Media shoots photography, video and drone content for businesses across West Lothian and Edinburgh, and website design is one of the services he sells. The problem was the workflow behind it: browser-based AI site builders got him a working site, but every change ran through the tool, and what he could build was capped by what the builder allowed.

For a studio whose whole pitch is visual quality, that ceiling matters. His own website is his shop window, and it needed to carry the kind of interactive, media-heavy experience his camera work deserves, not a template with photos dropped in.

From site builder to coding agent.

We mentored Garry on moving from browser-based site builders to an agentic AI coding workflow, working with a coding agent directly on the code. Same founder, same design eye, but now nothing between him and what he wants to build.

He used that workflow to build the new bear-media.com himself: an interactive multimedia site with a full-screen hero carousel, per-client project galleries and a journal, carrying his own photography end to end. The earlier mentoring on Google Business Profile, AEO and SEO he now offers as a service line to his own clients, and the relationship runs both ways: Garry shoots and fine-tunes video for SummLabs.

How we worked together.

From site builder to coding agent

We moved Garry off the browser-based builder ceiling and onto an agentic coding workflow, so the site is real code he directs, not a template he rents.

Teach the workflow, not deliver the site

We did not build bear-media.com. Garry did. The mentoring gave him a web-development workflow he owns and can reuse on every client site he sells.

Get found, then convert

Earlier mentoring covered Google Business Profile optimisation, AEO and SEO, so the studio shows up when local businesses search, and in AI answers too.

Bear Media homepage hero — Garry photographing a business shoot under studio lighting
The new shop window · bear-media.com
The results

A site that finally matches the camera work.

A site that finally matches the camera work

The new bear-media.com is an interactive, media-first experience: hero carousel, project galleries and client showcases, all his own photography, built by him.

Mentoring that runs both ways

Garry now shoots and fine-tunes video for SummLabs, our own AI marketing product, so the partnership works in both directions.

New interactive multimedia site live at bear-media.com, designed and built by Garry himself using the AI coding workflow we mentored him on.

Website design, Google Business Profile and SEO now run as service lines Bear Media sells to its own clients.

An ongoing two-way partnership: Summone mentors the AI workflows, Bear Media shoots video for SummLabs.

Real expertise, 25 years of experience shows. No corporate waffle. If you're a Scottish business looking to get ahead with AI, Steven's the real deal.
Bear MediaFounder: Garry Lynch, mentored by Summone
The Bear Media ad · 15 seconds · produced by SummLabs, our AI ad studio
What’s next

Mentoring that runs both ways.

Garry now shoots and fine-tunes video for SummLabs, our own AI marketing product. Summone mentors the AI workflows; Bear Media puts real camera craft into ours.

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