Case study · AI Visibility Scanner · In private beta

In the answer,or invisible.

See whether AI recommends your business, or a competitor in your place.

Scroll
Built in-house
Status
In private beta
Our role
Built in-house, end to end
Sector
AI search visibility (AEO)
Engines
ChatGPT, Perplexity, Google AI, Gemini
AI search visibility (AEO)Multi-engine scoringCompetitor analysisAutomated action plansFull-stack dashboard

Search moved. Most businesses didn’t.

Customers now ask ChatGPT, Perplexity and Claude for recommendations, and most businesses have no idea whether they show up, or whether a competitor shows up in their place.

Search visibility used to mean ranking on Google. Now it means being the name an AI assistant recommends, and almost no one can see whether they are.

A score, a culprit, and a to-do list.

We built a tool that runs your business through the major AI engines, scores your visibility, shows who is being recommended instead of you, and tells you exactly what to fix.

It scores discovery visibility, AI platform coverage, competitor pressure, service and location proof, and website readiness, then turns the gaps into a prioritised action plan and content ideas. We run it on ourselves first.

How we worked together.

One score across every engine

It checks how you appear across ChatGPT, Perplexity, Google AI Search and Gemini, and rolls the results into a single visibility score you can track over time.

Shows who wins instead

When a competitor is recommended in your place, the tool names them and shows how often, so you know exactly who you are up against.

Tells you what to fix

Every gap becomes a prioritised action and a content idea, so the report ends with a to-do list, not just a number.

We run it on ourselves

We use it on Summone first. This very page exists partly because the tool told us to publish more proof.

AEO Visibility Hub dashboard showing an AI visibility score and competitor view
Visibility score and competitor view · AI Visibility Hub
The results

We ran it on ourselves first.

0engines

ChatGPT, Perplexity, Google AI Search and Gemini, rolled into one visibility score

0out of 100

Summone’s own first scan. The gaps it flagged are why these case-study pages exist

0sub-scores

Discovery, AI coverage, competitor pressure, service and location proof, website readiness

In private beta, in active use on real Scottish businesses as well as on Summone itself.

Covers ChatGPT, Perplexity, Google AI Search and Gemini in a single scan, with weekly re-scans to track change.

Our own scan scored Summone 62 out of 100 and flagged the exact gaps, missing case studies and service proof, that this page now fixes.

When customers ask AI who to use, your business is either in the answer or it is not. We built the tool that tells you which, and how to change it.
AI Visibility ScannerBuilt in-house
The AI Visibility Scanner ad · 15 seconds · produced by SummLabs, our AI ad studio
What’s next

Scan, fix, re-scan.

Weekly re-scans track the change, on real Scottish businesses and on Summone itself. When the number moves, you know exactly why.

Your business

The next study could be yours.