A brief in,an ad out.
The AI tool that turns a plain brief into ready-to-post social ads in minutes.
Everyone needs social ads. Almost nobody can make them.
Every business needs to show up on social media, and most know it. Turning that into a steady stream of good paid social ads is slow, skilled work, and it is one of the services we deliver for our clients.
Making a single AI video still means chaining convoluted steps, a different tool at every stage, and most people stop at step one. We needed a way to produce social ads at the pace our own marketing and our clients' campaigns demand.
One brief, the whole pipeline.
SummLabs is the social media marketing tool we built to solve that. It takes a plain brief and runs the whole pipeline on the latest imaging and video generation models, and in about five minutes plus a few minutes of rendering you have a finished, ready-to-post social ad.
It now powers the paid social we run for Summone Consulting and for the clients we deliver ads for. The same engine a non-technical owner can pick up is the one our team uses to ship client campaigns.
How we worked together.
One brief, the whole pipeline
We collapsed a multi-tool workflow into a single guided flow. The user gives a plain brief; the system handles storyboard, scene generation and render end to end.
Consistent characters and brand
Reusable characters, products and wardrobe, so a business gets the same cast and look across every ad instead of a different face each time.
Built to run without code
We built the admin workflows so the team manages campaigns, users and rendering day to day without touching code.
Latest models, swappable
The pipeline is model-agnostic. We route each step to the best current imaging and video model and swap them in as better ones ship, with no change to the user experience.
The engine behind our own paid social.
From a plain brief to a finished storyboard, plus a few minutes of rendering
On the private-beta waiting list, with ten founders actively testing
The same engine a non-technical owner picks up is the one our team ships client campaigns on
Live in private beta: 20 on the waiting list, 10 actively testing.
Runs as the lead-generation engine for a next-generation AI marketing agency, and produces the paid social we deliver for our own clients.
On the roadmap: an extended-scene tool that stitches 15-second clips into 15, 30, 45 or 60-second videos, then micro-drama and sitcom-style campaigns.
SummLabs is an AI disruptor, born from one idea: show people how to use AI to build a successful business, with ease.
From single ads to episodes.
On the roadmap: an extended-scene tool that stitches clips into 30, 45 and 60-second videos, then micro-drama and sitcom-style campaigns.